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Shop Orvis › Orvis Blog › Press Releases Look Books Video Stories Contact Us Search for: Search Menu Press Releases Look Books Video Stories Contact Us Home NEWS HIGHLIGHTS Press Releases Orvis Releases New Helios, Shattering Industry Standards with the Most Accurate Fly Rod Ever Manufactured By Phil Monahan / February 7, 2024 The fly-fishing pioneer and purpose-led outdoor retailer launches the 4th generation HeliosTM, a rod four times more accurate than its... Read More Press Releases 2024 Breaking Barriers Award Goes to Dominic Lucero of Colorado Treks By Phil Monahan / February 27, 2024 Denver-based non-profit founder receives award for diversifying the outdoors. MANCHESTER, Vt. (February 26, 2024)—Dominic Lucero, angler, outdoor educator, and founder... Read More Press Releases Orvis Launches Groundbreaking Therapeutic RecoveryZone® Dog Beds By Phil Monahan / August 1, 2023 Orvis has been a pioneer in quality dog beds for a lifetime of health and wellness MANCHESTER, Vt. (Aug. 1,... Read More Press Releases Orvis Appoints Carla Feely Chief Product Officer By Phil Monahan / May 16, 2023 Feely to lead 166-year-old outdoor outfitter into exciting next chapter of innovation and product leadership. MANCHESTER, Vt. (May 16, 2023)... Read More RECENT NEWS Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer February 8, 2022 Pollak is the latest in executive hires positioning the company for future growth. MANCHESTER, Vt. (Feb. TK) — Orvis, the family-owned ... Read More Orvis Names Rebecca Jones Chief People Officer November 8, 2021 Outdoor retailer grows executive leadership team with the appointment of first chief people officer MANCHESTER, Vt. (Oct. 26, 2021) — Orvis, ... Read More Orvis Launches Helios Blackout Collection for Fly Anglers Looking for Specialized Rods July 28, 2021 Industry-leading fly fishing gear company introduces new fly rod collection, hand-built in U.S.A. MANCHESTER, Vt. (July 28, 2021) — Orvis, the ... Read More Orvis Recognizes Durrell Smith with 2021 Breaking Barriers Award July 15, 2021 Georgia-based wingshooter, podcaster and non-profit founder receives annual award for bringing new participants to the sporting community MANCHESTER, Vt. (July 15, ... Read More Legendary Montana Guide, Pebble Mine Activist Recognized With 2021 Orvis-Endorsed Awards April 22, 2021 Conservationist of the Year and Lifetime Achievement Award among accolades delivered at the 2021 Orvis Guide Rendezvous MANCHESTER, Vt. (April 19, ... Read More Orvis Details Inclusivity Efforts and Conservation Wins in 2020 Impact Statement April 22, 2021 Family-owned retailer and its customers supported 48 organizations and donated $570,000 through 2020 philanthropic efforts MANCHESTER, Vt. (April 22, 2021) — ... Read More Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors February 23, 2021 Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer ... Read More Orvis Names Reenie Benziger Chief Product Officer December 21, 2020 Outdoor retailer expands its executive leadership team with the appointment of first chief product officer MANCHESTER, Vt. (Dec. 21, 2020) — ... Read More Load More Share on Social Media Quick Links Press Releases Media Kit Experience Orvis More ExperieneFly Pattern Subscribe to our media list The Orvis GuaranteeWe back every product we sell against defects in materials and workmanship. If you aren’t satisfied, neither are we—just return the item for repair, replacement, or refund, depending on the item.That’s the ORVIS way.Follow Orvis Facebook Instagram Twitter PinterestYouTube Copyright 2024, The Orvis Company Inc. Since...